Xan Pearson: Through an impressive and diverse career in business development within a variety of industries including corporate finance, retail marketing, non-profit, advertising, and sports, Xan (pronounced “zan”) has learned that regardless of the industry, there are inherent principles for successful marketing and business development strategies.

A sports sponsorship marketing and community relations executive for the youth programs of two professional sports teams, Xan creates sponsorship brand marketing and experiential promotions for her corporate clients.  As a social media strategy consultant, she also blogs for The eMail Guide.

When not juggling her career and duties as chauffeur, chef, maid, and sports/life cheerleader for two beautiful daughters, she enjoys traveling, reading, cooking, and philanthropy.

These are Xan’s personal and business insights. You are welcome to join in the discussion. Opinions expressed in this blog are solely those of the author and not associated with any company, so you can’t blame anyone else. Just sayin’.


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